What is a "tech company"? Marty Cagan frames the question interestingly, concluding that a tech company is less about *what* a company sells than *how* they design and build what they sell, and how they run their business (cf. [[Business model]]). > One very common question is: “We're not a tech company, so is the product model even relevant for us?” This is a very widespread confusion. When our industry refers to a “tech company,” the term is not referring to what the company sells, it is referring to how the company believes it should power its business. Tesla sells cars. Netflix sells entertainment. Google sells advertising. Airbnb sells vacation lodging. Amazon started with selling books and now sells just about everything. The difference is not what these companies sell; it's how they design and build what they sell, and how they run their business.[^1] [^1]: Cagan, Marty. Transformed: Moving to the Product Operating Model (Silicon Valley Product Group) (p. 4). Wiley. Kindle Edition.