Ill-structured problems—also called wicked problems—are problems defined by having many solutions. There are no wrong or right answers, only better or worse ones. A major part of ill-structured problems is [[Choice- or Problem-framing|how we frame the problem]]. Framing a problem has a major impact on how we might solve it—precisely because *framing gives structure to an ill-structured problem*. ## Reference Torres, Teresa. Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value (p. 27). Product Talk LLC. Kindle Edition. > Finding the best path to your desired outcome is what researchers call an “ill-structured problem”—also commonly called a “wicked problem.” Ill-structured problems are defined by having many solutions. There are no right or wrong answers, only better or worse ones. ==Much of the work when tackling an ill-structured problem is framing the problem itself. How we frame a problem has a big impact on how we might solve it.== For example, in the Wells Fargo story, their leadership, whether implicitly or explicitly, had framed the problem as “grow customer accounts at all costs.” This framing opened the door to cheating. If, on the other hand, Wells Fargo had framed the problem as “create customers who want to open more accounts,” bankers would have been less likely to cheat.